Build a visual user experience to get users sign-up and attend the Washington Wizards game night on Oct 30, 2016.
1. Research and Discover
How many people come to Wizards games?
Verizon Center is able to host 20,308 people for an NBA game; therefore, it needs a faster ticket checking process.
Is the game during the week or the weekend?
Sunday, which means the game might have a higher audience number and children tend to visit games during weekends.
Who goes to Wizards games?
NBA demographic shows 62% of the audience is under 40 years old, and 70% of the audience has more than 40k household income per year.
What is the current solution?
The ticket is sold by Ticketmaster via its website.
How does Washington Wizards perform?
Wizards ranked 10th in Eastern Conference in the 2015-2016 season, and it did not make the playoffs.
- Business Goals
- sell more profitable tickets and
- promote the NBA experience
- User Goals
- experience the game at a reasonable price and
- find and purchase tickets on mobile
- Designed for iPhone
- 375 point wide
- iOS design language
- Washington Wizards Color Theme
3. Prototype and Evaluation